Primer 101: From Moisturizing Lotions to Long-Lasting Makeup Bases
One of the most important steps in any makeup routine is using the right primer. This underrated item serves as the foundation for your foundation, helping makeup adhere better and boosting longevity.
There are many types of primers available today, from hydrating primers to oil-free options, and even extended-wear primers. Choosing the right formulation depends on your skin type, makeup needs, and the look you're trying to achieve.
What is Primer?
Primers are designed to enhance the performance and longevity of your makeup. They help makeup apply more evenly and last longer.
Depending on the formulation, primers can also enhance your skin’s condition. For example, a moisturizing makeup lotion is ideal for dry skin, while a water based primer works well for oily skin. If you're looking for staying power, a primer that locks in your look is the best choice.
Types of Primers and Their Benefits
Let’s break down the main types of primers:
1. Moisturizing Makeup Lotion
If your skin feels tight or looks dull, a hydrating primer is your best friend.
What It Does:
Infuses skin with moisture
Helps makeup blend better
Acts as a skincare-makeup hybrid
Recommended For: Mature skin
2. Isolating Makeup Lotion
For those with sensitive or reactive skin, choose an isolating makeup lotion.
Benefits:
Prevents foundation from clogging rare beauty blush pores
Reduces contact with active makeup ingredients
Improves tolerance to long-wear products
Recommended For: Sensitive or acne-prone skin
3. Water Based Primer
If your skin tends to get oily throughout the day, a water based primer is the way to go.
Benefits:
Controls excess oil
Prevents makeup from sliding
Feels weightless on skin
Best For: Oily or combination skin
4. Long Lasting Makeup Lotion
Need your makeup to last all day—and night? turn to a long lasting makeup lotion.
Benefits:
Extends makeup wear up to 12–16 hours
Maintains a fresh finish
Can eliminate the need for touch-ups
Recommended For: Special occasions
Primer Application Tips
Applying your primer the right way can make a big difference. Follow these steps:
Cleanse and moisturize your face first
Use a small amount—less is more
Focus on areas that need smoothing
Allow it to absorb fully
Avoid layering too many products.
Primer Do’s and Don’ts
Mismatch between primer and skin type
Applying too much product
Using clashing ingredients
Relying on primer to do everything
Avoid these pitfalls to get the best out of your primer.
How to Choose the Right Primer
Consider these when picking a primer:
Dry, oily, combination, sensitive|Hydration, oil control, protection
Climate
What you want your makeup to look like
Full glam or everyday
If your foundation is water-based, your primer should be too.
Start Every Look with the Right Primer
No matter your skin type or makeup style, using the right primer can dramatically improve your results.
From moisturizing makeup lotion that quench dry skin to lightweight, oil-free options for oily skin, and long lasting makeup lotion for marathon days, there’s a primer for everyone.
Test a few and find your favorite—and your skin (and makeup) will thank you.
Now you’re ready to prime and shine!
